In the last month or so, we’ve spent a lot of time talking with companies just like yours about MSP marketing services and the importance of having a strategic MSP marketing plan. We’ve written blog posts; we did a number of presentations – and even a Marketing Bootcamp – at this year’s HostingCon in New Orleans, and we’ve had a lot of face-to-face conversation with Cloud hosting resellers and service providers who just need a little bit of help reaching (and growing) their audience.
Most of the people we’ve talked to have acknowledged the importance of marketing – and yet many are still a long way off of implementing a plan. Why? There are a lot of challenges to implementing a marketing strategy: some don’t know where to start, and many lack the resources – after all, you’re an MSP; your team is made up of IT and Cloud specialists, not blog writers or Twitter gurus.
There are, of course, ways to get around that – you can hire someone to implement and launch your marketing campaign, or simply outsource the job to the pros – but both those options come with a not-inconsequential price tag. Even MSPs who see the value of strategic marketing can’t always afford the up-front investment.
Content That Converts
Educational and entertaining blog posts and eBooks, and attention-grabbing emails and landing pages to entice your audience to keep reading – content is a cornerstone of any good marketing strategy. In fact, last year 67% of B2B organizations included content marketing in their top 3 priorities – possibly because it delivers an average of 54% more leads than any outbound marketing campaign.
Unfortunately, blog posts don’t grow on trees. If you want to position yourself as a thought leader while marketing Cloud services, you’ve got to… well, offer some thoughts. Not a big deal – just hire yourself some writers and designers (those words need images too), and maybe an editor to ensure that what goes out meets the high standard your company would like to set.
- Average salary of a content writer in the US: $41,993
- Average salary of a graphic designer: $40,666
- Average salary of a content editor: $46, 231
Your grand total for the creation of your content and promotional copy: $128,830 annually or $10,741/month.
Automation to Keep Things Flowing
Automating your marketing campaign is about more than just convenience. Marketing automation demonstrably increases revenue, enhances insight and allows you to measure the performance of your campaign better. You can build contact profiles, segment your audience, activate workflows and create triggers that monitor how and when your readers are interacting with that valuable content you spent so much on.
Now, compared to the bundle you just invested in hiring your content team, the monthly fee for using a tool like HubSpot (We love HubSpot – Five Pilots is built on it!) isn’t all that bad. Packages range from hundreds to thousands of dollars, depending on your needs – but let’s assume that for your first marketing effort, your needs are pretty basic. Of course, you’ll need someone well-trained in using this tool to make that investment worthwhile:
- Annual fee for basic HubSpot Automation Package: $2400
- Average annual salary for a HubSpot implementation specialist: $55,181 or $4,798/month.
Measuring Your Results
“If you can’t measure it, you can’t improve it.” Those wise words came from Peter Drucker, who is sometimes credited with inventing management. Measuring the results of your content creation and automation efforts is just about as important to your marketing strategy as the content and automation themselves. After all, you need to know what’s working and what’s not. You’ll need someone to examine the data and report on response rates, open rates, visitors, and conversions.
- Average salary for a data analyst: $55,035 or $4,586/month. (But in the interest of minimizing costs, let’s assume that both data analysis and editing are not full-time jobs and say your editor can cover this task – in that case, you can ignore this figure.)
Those numbers can sure add up fast – and they don’t include the time and effort you may spend on finding and hiring the professionals to take on those tasks, or the business you’re losing to the competition – who already have a slick marketing plan up and running.
$10,741 + 4,798 + $200 = $15,739/month
(more if you want both a full-time editor and analyst)
But you’ve got to pay to play, so to speak. If you want to grow your business, there’s really no other option.
Or is there?
MSP Marketing Services That Don’t Break the Bank
You’ve told us what you need – and we’ve listened. And we’re proud to announce the launch of our all-in-one MSP marketing service that will engage, educate and entertain your audience – at a price you can afford. Five Pilots is a solution designed specifically to meet your needs: created for MSPs, by a team who lives and breathes Cloud marketing.
We’ve combined all the marketing and Cloud expertise of our team to create a complete, end-to-end marketing campaign for your business – all that’s left is for us to brand it with your logo and company colors. When you subscribe, we do it all. We market, we mail (ok, email), we measure. Your contact list will receive educational – and if I may say so, pretty darn witty – content, and it will be coming from you! We’ll automate the workflow to ensure your leads get the content that best suits their needs, and we’ll provide you with regular reports, so you know exactly what you’re getting.
So how does the price tag for these MSP marketing services compare to the $23,624/month we budgeted for you to hire a team to do this in-house?
Five Pilots packages start at $799/month. Better still, you don’t have to wait for us to create the content and set everything up – it’s all ready and waiting. All you have to do is subscribe and send us your branding assets and get ready for the results to come rolling in. Think it’s too good to be true? Check it out for yourself – you can even sign up for a free trial to experience for yourself what your clients will receive. Still have questions? We’re your MSP marketing services specialists – get in touch with us today.